Peer-reviewed veterinary case report
Survey-based investigation of sports and leisure horse owners' approaches to, and expectations of, equine veterinary care.
- Journal:
- The Veterinary record
- Year:
- 2024
- Authors:
- Elte, Yteke et al.
- Affiliation:
- Department of Clinical Sciences · Netherlands
- Species:
- horse
Plain-English summary
A recent study looked at what horse owners expect from their veterinarians and how satisfied they are with the care they receive. Researchers surveyed over 1,150 horse owners and found that most would quickly contact a vet for colic (a painful digestive issue) but were slower to reach out for lameness (limping) or pre-purchase exams. The study showed that horse owners generally value the quality of care the most, while financial concerns were less important. Competitive and professional horse owners tended to focus more on financial aspects and professionalism, while casual owners cared more about the quality of care and how well the vet communicates. Overall, the findings suggest that customizing veterinary services to meet different owner expectations can lead to better satisfaction.
Abstract
BACKGROUND: Client satisfaction depends on the balance between expectations and service experience. Previous research identified seven aspects of equine veterinary professional conduct that are important for client satisfaction: quality of care, quality of service, horsemanship, transfer of knowledge, financial aspects, interpersonal skills and professionalism. METHODS: By employing a cross-sectional study design through a survey-based investigation, horse owners' initial contact preferences and their perceptions of the importance of various aspects of veterinary care in different scenarios were explored. Categories included professional versus amateur and competitive versus non-competitive horse owners. Quantitative data analysis was performed. RESULTS: Data from 1153 participants revealed that horse owners promptly contacted veterinarians for colic (92.7%) but delayed for lameness (51.8%) and pre-purchase examinations (63.0%). Overall, quality of care emerged as the most important aspect of veterinary care for horse owners, with financial aspects considered least important. Competitive and professional horse owners prioritised financial aspects and professionalism, whereas non-professional and non-competitive horse owners prioritised quality of care and interpersonal skills (p < 0.005). LIMITATIONS: Survey distribution relied on a snowball effect, internet access was necessary and the study exclusively represents the Western equine community. Potential bias should be acknowledged. CONCLUSION: The perceived importance of various aspects of veterinary care varies depending on the nature of the consultation and the horse owner type. Tailoring veterinary services can improve client satisfaction by aligning with diverse expectations.
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Search related cases →Original publication: https://pubmed.ncbi.nlm.nih.gov/38809578/